Ruth Rohr-Zänker

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<b>
Wie attraktiv ist die Peripherie f&uuml;r F&uuml;hrungskr&auml;fte?
        Zuwanderung hochqualifizierter Arbeitskr&auml;fte in periphere Regionen
        - am Bsp. der Weser-Ems-Region
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Pages 85 - 102


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<!-- Abstract -->
Peripheral and economically lagging regions are short of
        an adequate supply of human capital and know-how. In order to make the
        best use of their endogenous potential they have to be able to attract
        highly qualified workers from other regions. This dependency poses considerable
        problems; for ambitious individuals central regions are more attractive
        because they offer a variety of job opportunities and better career perspectives.
        This paper presents findings of empirical research that analysed, on the
        one hand, the varying success of different recruitment strategies employed
        by enterprises trying to fill managerial positions and, on the other hand,
        motivations and expectations of professionals and managers who moved into
        the region for a job. The findings indicate that, as long as the jobs
        offered are attractive on a national scale, there is a higher number of
        managers and professionals who are willing to migrate into peripheral
        regions. It is the job and hardly the region that motivates a move. However,
        the role of culture as a location factor should not to be neglected and
        may even increase since interests of family members have become more important
        in the decision making process.

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