Gudrun Tegeder (Weimar)
Consumers caught in the net of possibilities. The influence of the internet on urban retail
Pages 111 - 123

Leaving behind the disillusionment that followed the internet hype, it recently becomes apparent that the internet has already opened a new chapter within the urban retail: "online-shopping" and "local retail" become slowly a synthesis. The reason for this is not only an advanced implementation of technical application within the retail business, but also a changing behaviour of the consumer: The internet modifies the consuming culture by essential characteristics such as dialogical qualities, immediacy and an extended range of information. By this the local retailing is effected intensively.


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