Hubert Job/ Michael Lutzenberger
The relevance of package tourists for informal sector micro-enterprises
A case study from The Gambia
Pages 191 – 207
Abstract: Against the background of the economic effects of tourism in developing countries and
the positive effects that informal sector micro-enterprises (ISME) can have on alleviating poverty,
this paper discusses the situation of mass package tourism destinations based on a case study
from The Gambia. This explorative study discusses the position of ISME from two perspectives:
the access to the market with the development and spatial distribution of ISME in the context of
the life-cycle of tourism resorts and on the other side focuses on the tourists themselves and their
demands, decision-making and behavior, as well as the factors that influence them. Results suggest
that there is a market for ISME at mass tourism destinations alongside the formal sector. A
survey of the existing situation and indications from interviews with tourists suggest the need for
a discussion of an additional phase in the model of the spatial distribution of the informal and formal
sectors in seaside resorts, based on Vorlaufers’s concept of the life-cycle of tourism resorts.
Keywords: developing countries, informal sector micro-enterprises (ISME), life-cycle of tourism
resorts, The Gambia
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